PART 1 — PLATFORM OVERVIEW

What is HeldSway?

HeldSway is a cloud-based affiliate marketing platform built for growing brands. It lets businesses launch, manage, and scale their own affiliate programs — tracking every click, conversion, and commission automatically, and paying affiliates via PayPal, bank transfer, or Stripe.

Key Value Propositions:

• Pay affiliates only for real, verified results
• No developer needed — live in one afternoon
• Connects with Shopify, WooCommerce, WordPress, Stripe, Zapier, PayPal, Paddle, and more
• Transparent pricing with no hidden fees
• Built originally as an internal tool by the Leaping Logic agency

Who is HeldSway for?

• Brands / Advertisers — businesses that sell products or services and want affiliates to drive sales/leads
• Publishers / Creators — content creators and influencers who join programs and earn commissions

This manual focuses on the Brand/Advertiser (Business Owner) experience.