HeldSway

Analytics & reporting

Know which affiliates actually pay back.

HeldSway turns your raw click and conversion stream into a live dashboard with the metrics that matter — EPC, AOV, refund-adjusted revenue — sliced by partner, geography, device, and channel. Pipe it to Slack, email, or a webhook.

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  • Live, not delayed
  • CSV / API exports
  • Refund-adjusted revenue

Why this matters

The default dashboard tells you who clicked, not who paid.

  • Top-of-funnel metrics look great. EPC and refund-adjusted revenue are buried two CSV exports deep.
  • Reports are 24-hour delayed, so you cannot tell whether yesterday's influencer drop actually worked while it is still recoverable.
  • Finance asks for a partner-by-partner P&L and you spend half a day building it in Sheets.
  • You have no way to send "your top affiliate just hit $10K" as an alert to your growth Slack channel.

What you get

A dashboard built for the questions you actually ask.

Live key metrics

Clicks, conversions, conversion rate, EPC, AOV, net revenue (refund-adjusted), and commission cost. Updated within seconds of each event.

Per-partner P&L

Every affiliate has a profile showing their attributed revenue, commission paid, refunds, and ROI. Sort by net contribution, not gross clicks.

Geo and device cuts

See which countries, regions, and device types convert. Spot the channel that looks great in volume but loses money on returns.

Scheduled CSV exports

Drop a daily, weekly, or monthly CSV into S3, Google Drive, or an email inbox. Power BI, Looker, and Sheets all consume it without a custom integration.

Webhook alerts

Fire a webhook when a partner crosses $1K, $10K, or any threshold you set. Wire it to Slack, Linear, or your CRM in five minutes.

Cohort and retention

For SaaS programs: see how the customers each affiliate brings in retain over 30 / 60 / 90 days. Stop paying for partners who deliver churners.

How it works

Real numbers, real-time, ready to share.

  1. 01

    Pick your KPIs

    Choose the four headline metrics for your program from a library of 20+ — different programs care about different things, your dashboard reflects it.

  2. 02

    Wire up exports

    Schedule CSVs to your data warehouse or BI tool. Set webhook alerts on the thresholds your team cares about. Done in minutes, not weeks.

  3. 03

    Share confidently

    Stakeholder asks "is the affiliate program working?" Pull up a partner-by-partner P&L, sort by net revenue, and answer in 15 seconds.

More from HeldSway

See your real numbers, not your projected ones.

Free trial includes the live dashboard, all exports, and webhook alerts. No data engineering team required.

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