All features
Every capability, in one place.
The complete catalogue of HeldSway features — sourced from the Affiliate Feature Guide our agency uses internally to evaluate every affiliate platform on the market. 40 capabilities across nine categories. Use the deep-dive links to go further on any of them.
- 40capabilities
- 9categories
- 4plan tiers
01 / Tracking
Tracking & Attribution
How HeldSway captures every click, code redemption, and cross-device journey — and ties them to the right partner.
Open the Affiliate Tracking deep-dive01 Click & Conversion Tracking
Every click gets a stamp; every sale is matched back to it.
- Nano
- Basic
- Standard
- Custom
02 Coupon / Promo Code Tracking
Personal codes per affiliate — perfect for podcasts, YouTube, and influencer drops.
- Nano
- Basic
- Standard
- Custom
03 Cross-Device Tracking
Click on mobile, convert on desktop — the affiliate still gets credit.
- Nano
- Basic
- Standard
- Custom
04 First-Party / Cookieless
Tracking that survives Safari ITP, ad blockers, and the death of third-party cookies.
- Nano
- Basic
- Standard
- Custom
- 05
Multi-Touch Attribution
Share credit across every affiliate that helped move the customer toward the sale.
- Nano
- Basic
- Standard
- Custom
02 / Commissions
Commission Management
Mix-and-match commission rules — flat, percentage, recurring, multi-tier, performance-based — without forcing you onto a custom plan.
Open the Commission Management deep-dive06 Flat / Percentage Commissions
Same payout every time, or scaled with the order — your call, per product if you need.
- Nano
- Basic
- Standard
- Custom
07 Recurring / Subscription
Pay every month a customer renews — or for life, or capped after N cycles.
- Nano
- Basic
- Standard
- Custom
08 Multi-Tier / MLM Commissions
Affiliates earn a smaller cut on the affiliates they recruit — 2 levels on Standard, 3 on Custom.
- Nano
- Basic
- Standard
- Custom
09 Performance-Based Tiers
Auto-bump commission rates as affiliates hit volume milestones — built-in motivation engine.
- Nano
- Basic
- Standard
- Custom
10 Lifetime Commissions
The affiliate keeps earning on every future purchase by the customer they originally referred.
- Nano
- Basic
- Standard
- Custom
03 / Payouts
Payouts
How the money actually leaves your account and reaches your affiliates — across rails, regions, and tax regimes.
Open the Payouts & Automation deep-dive11 PayPal Mass Pay
"Pay All" sends to hundreds of affiliates worldwide in seconds via PayPal's Payouts API.
- Nano
- Basic
- Standard
- Custom
12 Bank / ACH Transfer
Direct bank-to-bank for the US; SWIFT for international. No PayPal caps or per-transfer fees.
- Nano
- Basic
- Standard
- Custom
13 Automated Payout Scheduling
Pick a cadence and a minimum threshold; HeldSway runs the queue. Skip-with-one-click logged.
- Nano
- Basic
- Standard
- Custom
14 Tax / W9 / W8 Collection
Forms collected during signup, encrypted at rest, validated automatically. 1099 e-filing on Custom.
- Nano
- Basic
- Standard
- Custom
- 15
Crypto Payouts
BTC, USDT, and similar — useful for international affiliates with poor banking infrastructure.
- Nano
- Basic
- Standard
- Custom
04 / Portal
Affiliate Portal & Recruitment
A self-serve home for your affiliates — branded as you, not us, with the recruitment funnels you actually need.
Open the Affiliate Portal deep-dive16 Custom Branded Portal
Affiliates land on partners.yourbrand.com — never see "HeldSway" anywhere.
- Nano
- Basic
- Standard
- Custom
- 17
Affiliate Marketplace Listing
Get listed in our public marketplace so motivated affiliates discover your program.
- Nano
- Basic
- Standard
- Custom
- 18
Self-Service Signup
A public application page; affiliates initiate themselves, you stop sending welcome emails.
- Nano
- Basic
- Standard
- Custom
- 19
Approval Workflow
Manual, auto-approve, or rule-based — protect your brand from fraudulent or low-quality affiliates.
- Nano
- Basic
- Standard
- Custom
- 20
Influencer / Partner Management
High-touch deals: bespoke commissions, dedicated AM, communication hub — for VIP partners.
- Nano
- Basic
- Standard
- Custom
05 / Marketing
Marketing Materials
The assets and link-building tools that make affiliates productive in their first session.
How creative materials live in the portal- 21
Banner & Creative Library
Upload banners, copy, product photos once; affiliates download what they need.
- Nano
- Basic
- Standard
- Custom
- 22
Deep Link / Custom URL Builder
Link to any specific product or landing page — including a bookmarklet for on-the-fly creation.
- Nano
- Basic
- Standard
- Custom
- 23
Social Sharing Tools
One-click share to X, LinkedIn, Pinterest with the affiliate's tracking link pre-populated.
- Nano
- Basic
- Standard
- Custom
- 24
Product Datafeed Support
CSV/XML feed for comparison sites, coupon aggregators, and high-volume automated affiliates.
- Nano
- Basic
- Standard
- Custom
06 / Analytics
Analytics & Reporting
A live dashboard, per-affiliate P&L, retention cohorts, and CSV exports the finance team can actually use.
Open the Analytics & Reporting deep-dive25 Real-Time Dashboard
Clicks, conversions, EPC, AOV, refund-adjusted revenue — updated within seconds of each event.
- Nano
- Basic
- Standard
- Custom
26 Revenue / LTV per Affiliate
See which affiliates bring high-LTV customers vs. one-time tourists.
- Nano
- Basic
- Standard
- Custom
27 Churn / MRR Tracking (SaaS)
Per-affiliate retention cohorts: who delivers customers that stay vs. customers that churn.
- Nano
- Basic
- Standard
- Custom
- 28
Custom Report Builder
Drag-and-drop dimensions and metrics for the question your CFO is actually asking.
- Nano
- Basic
- Standard
- Custom
- 29
CSV / PDF Export
Any report, one click — CSV for finance, PDF for the board pack.
- Nano
- Basic
- Standard
- Custom
07 / Fraud
Fraud Prevention
Catch the silent line item nobody catches: self-referrals, click farms, coupon stuffing, and refund-rate anomalies.
Open the Fraud Protection deep-dive30 Fraud / Click Protection
Click farms, bots, conversions in 5 seconds, cookie stuffing — flagged or blocked automatically.
- Nano
- Basic
- Standard
- Custom
31 IP / Duplicate Detection
Repeat clicks, duplicate signups, and self-referrals from the same IP — caught at the door.
- Nano
- Basic
- Standard
- Custom
08 / Integrations
Integrations
Plug into the tools you already use — and the API or webhook surface for everything that is not native.
See every native integration32 Shopify
One-click app, refund-aware, draft-orders excluded. Live in minutes.
- Nano
- Basic
- Standard
- Custom
33 WooCommerce
Free WordPress plugin, native discount codes, WooSubscriptions support.
- Nano
- Basic
- Standard
- Custom
34 Stripe / Paddle / Braintree
Subscription event stream drives every recurring commission — OAuth-connected, read-only.
- Nano
- Basic
- Standard
- Custom
35 REST API
JSON over HTTPS, bearer auth, idempotent writes, OpenAPI 3.1 spec. Build whatever the natives don't cover.
- Nano
- Basic
- Standard
- Custom
36 Zapier / Webhooks
Triggers + actions across 6,000+ apps; signed, retried, replayable HTTP webhooks.
- Nano
- Basic
- Standard
- Custom
37 White-Label / Agency Mode
Per-client portals on subdomains; one agency login manages many programs.
- Nano
- Basic
- Standard
- Custom
09 / Pricing model
Pricing Options
How HeldSway prices itself — three different shapes for three stages of program maturity.
Compare every plan- 38
30-Day Free Trial
Every plan, no credit card required. Cancel anytime — your data travels with you.
- Nano
- Basic
- Standard
- Custom
- 39
Pay-As-You-Go (Nano)
$0/month + 3% of payouts. Perfect for sub-$650/mo affiliate volumes; Basic becomes cheaper above.
- Nano
- Basic
- Standard
- Custom
- 40
Flat Monthly Fees
$19 / $49 / from $199 — predictable budgeting, 40–60% below the market average for the same depth.
- Nano
- Basic
- Standard
- Custom
Try it on a real program.
30-day free trial. No credit card. Every feature in the table above is in your account from the moment you sign up — limited only by the plan tier.