About HeldSway
HeldSway is what happened when an agency stopped paying $129 a month for software it had outgrown — and started writing its own. Six months later, our clients were using it. Today, you can too.
Our story
Leaping Logic — our parent agency — has been building applications, services, and products for clients since 2017. Affiliate programs have been part of that work for years; we ran them on most of the major platforms. Each one had one or two things we loved, surrounded by a dozen we worked around.
The math finally got absurd. A client with $12K/month in affiliate revenue was paying $249/month in software fees while the platform they were on hadn't shipped a meaningful update in two years. We spent a quarter mapping what we actually used, what we paid extra for, and what we'd have built differently. That document became HeldSway.
The rule from day one: if our agency wouldn't put a real client on it, it doesn't ship. Every feature in Phase 1 has been used on a live program before being released to the public.
Leaping Logic — our parent agency — was running affiliate programs across some major platforms for clients. Bills compounded. Roadmaps stalled. We started writing what we wished existed.
We built the first version for one of our own e-commerce clients. Native RentMy (a popular rental-management platform) integration, multi-tier commissions, scheduled PayPal payouts. They cancelled their previous tool the same week.
HeldSway opens to the public. Phase 1: tracking, commissions, payouts, and the integrations we use ourselves. We grow the way we grew Leaping Logic — slowly, with real customers we can talk to by name.
Phase 2 is on the bench: ML-driven fraud filters, advanced cross-device attribution, and a marketplace for vetted affiliates that brands can recruit from in a click. We will ship when it is good, not when the calendar says.
What we believe
You can read these as marketing copy or as the real rules we use to make hiring, pricing, and roadmap decisions. They are the same thing.
We started HeldSway because we were tired of paying $129/month before our affiliate program had earned anyone a dollar. Pay-as-you-go from $0/month, flat plans from $19, and every feature line item is on the pricing page — no "contact sales for enterprise" theatre.
If a feature does not show up in real campaigns we run for our agency clients, it does not ship. We would rather have ten obvious features than fifty obscure ones cluttering the sidebar.
Your affiliate portal should look like your brand, not ours. White-label is a Phase 1 feature, not a $249/month upgrade. Affiliates should never have to know HeldSway exists.
No tier walls between you and the next feature you need. The same HeldSway runs your first program of 12 affiliates and your 10,000-partner influencer push two years from now.
Where we are headed
We are early. We have opinions about where this should go and we are willing to be wrong about them in public.
Sub-$5M brands should not be paying enterprise software prices. Our north star is keeping the floor at $0/month while staying profitable enough to keep the lights on.
Tracking should never be the reason a payout is wrong. We invest in the unglamorous parts — first-party tracking that survives ITP, idempotent payout runs, audit trails — so the dashboard can stay calm.
For the first 1,000 customers, every sign-up gets a real reply from a real person. That ends the day it stops being possible. Until then, you are not stuck in a ticket queue.
Powered by
Leaping Logic LLC is a creative agency for smart businesses, established in 2017. With its HQ in Massena, New York and a branch office in Dhaka, Bangladesh, the two offices keep us building applications, services, and products around the clock. We design, ship, and operate what we build — meaning when you have a question about HeldSway, the person on the other end of the email is also the person who shipped the feature you are asking about.
HeldSway is one of many products built inside the agency. We funded it ourselves. There are no investors with a five-year exit clock telling us to raise prices or push features that look good in board decks. The runway is the agency that pays us to build it, and that turns out to be a remarkably calm place to grow software from.
30-day free trial. No credit card required. Cancel anytime.
