HeldSway

Affiliate tracking

Track every click, every conversion, every dollar.

First-party tracking that does not break when Safari ships another privacy update. Pair it with cross-device attribution and coupon-code matching, and your numbers reconcile down to the cent — without a spreadsheet rescue.

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  • First-party · cookieless-friendly
  • Cross-device attribution
  • Audit-ready event logs

Why this matters

Third-party cookies cost you 20–40% of your sales.

  • Safari ITP and Firefox ETP delete most third-party cookies before the conversion ever fires.
  • Ad blockers strip referrer parameters, leaving "direct/none" credit where an affiliate sent the click.
  • Mobile-to-desktop journeys are silently dropped — your top affiliates look like they barely converted.
  • You end up paying real commissions on attributed-elsewhere conversions, and arguing about it on Slack at midnight.

What is included

Tracking that holds up under real conditions.

Six capabilities that ship on every plan — including Nano. Not gated behind enterprise pricing.

First-party click tracking

A single snippet on your domain captures clicks server-side. No third-party pixel to be blocked, no bounce risk, no degraded experience for the visitor.

Conversion tracking that fits

Drop a JS pixel, fire a server-side webhook, or call our REST endpoint — pick the path that matches your stack. All three feed the same attribution engine.

Cross-device attribution

Click on mobile, convert on desktop. HeldSway stitches the journey using durable identifiers — the affiliate gets the credit they earned.

Coupon code attribution

Every coupon code maps to an affiliate. When a discount lands at checkout without a click, HeldSway still credits the right partner.

Privacy-aware by default

GDPR-friendly fingerprint fallbacks, IP anonymization, and per-region consent — flip them on per-program without a custom build.

Audit-ready event log

Every click, every conversion, every attribution decision is logged with a timestamp and rule trace. Exportable to CSV when finance asks.

How it works

From snippet to first attributed sale in under an hour.

  1. 01

    Drop the snippet

    One line of JavaScript on your storefront, or a one-click app for Shopify, WooCommerce, and WordPress. No engineering review needed.

  2. 02

    Fire your conversion event

    Use the JS helper, the server-side webhook, or the REST API. HeldSway accepts all three and dedupes them automatically.

  3. 03

    Watch the dashboard

    Clicks and conversions appear in real time. Run a test order and see the attribution path, the coupon match, and the commission rule that fired.

Highlights

  • <60sTime to first tracked click after install
  • 99.9%Tracking uptime SLA target
  • 0Third-party cookies required

More from HeldSway

See your first attributed click today.

30-day free trial. No credit card required. Cancel anytime — your tracking history travels with you.

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