WordPress integration
Affiliate attribution beyond the cart.
Run an affiliate program on a non-commerce WordPress site? The HeldSway plugin attributes signups, form submissions, downloads, and custom events — anywhere you can fire a hook. Paid via PayPal or ACH from the same HeldSway program as your e-comm site.
What the WordPress plugin handles.
First-party click tracking
A lightweight script captures affiliate clicks server-side. ITP-resistant, ad-blocker-proof, async-loaded.
Form submission events
Gravity Forms, Contact Form 7, WPForms, Fluent Forms — pick your form plugin and HeldSway tracks the submission as a conversion.
Download attribution
Track gated downloads (Easy Digital Downloads, manual gates) with the affiliate ID intact end-to-end.
Custom event hooks
Use `do_action('heldsway_conversion', …)` from any plugin or theme to fire your own conversion events.
Membership-aware
MemberPress, Paid Memberships Pro, Restrict Content Pro — the plugin can credit affiliates on membership signups.
No frontend tracking pixel
All conversions fire server-side via WordPress hooks. Nothing visible to ad blockers.
How to connect
Wire up a WordPress program in under ten minutes.
- 01
Install the plugin
WordPress Plugin Directory → search "HeldSway" → install and activate. Free, no premium tier upsell.
- 02
Pick your event sources
Toggle on the form plugins or membership plugins you use. The HeldSway plugin auto-discovers what is installed.
- 03
Test with a dummy submission
Submit your form as if you were an affiliate-referred lead. Watch the conversion appear in HeldSway with the right attribution.
Compatible with
- WordPress 6.0+
- Gravity Forms
- WPForms
- Contact Form 7
- Fluent Forms
- MemberPress
- Easy Digital Downloads
- Paid Memberships Pro
Pairs naturally with
Track affiliates on any WordPress event.
Free trial includes the WordPress plugin on every plan, including Nano. Install in under five minutes.