HeldSway

Live & On-Demand Webinars · Resources

Learn affiliate marketing from the people who run programs every day.

Free live sessions and on-demand recordings - from launching your first program to advanced commission strategy and fraud prevention. Hosted by the HeldSway team and guest practitioners.

Free to attendRecordings sent to all registrantsNo signup required to watch

How it works

Three ways to learn with HeldSway.

Live Sessions

Interactive Q&A, real-time demos, and unscripted answers. Hosted monthly. Free to attend.

On-Demand Recordings

Every past session archived and searchable. Watch at your pace, pause, rewind, and apply.

Workshop Series

Focused 90-minute deep dives - commission design, fraud setup, SaaS attribution, and more.

Upcoming · Register Free

Reserve your seat.

All sessions are free. A recording is sent to all registered attendees within 48 hours - whether or not you can attend live.

Getting Started 60 min + live Q&A June 18, 2026 · 2:00 PM ET

Launch Your First Affiliate Program in 60 Minutes

A live walkthrough of everything from connecting your store and setting commission rules to sharing your portal link and onboarding your first three affiliates. Designed for business owners who have never run an affiliate program before.

  • A configured HeldSway account ready for real affiliates
  • Your first commission rule set
  • A recruitment message template that converts
Register Free49 spots remaining
Commission Strategy 45 min + Q&A July 9, 2026 · 1:00 PM ET

Commission Structures That Attract Serious Partners

A deep dive into commission design - flat vs. percentage, recurring models for SaaS, performance tiers that motivate, and multi-tier structures without the MLM risk. Live benchmarks from real programs running on HeldSway.

  • A commission model that fits your margin
  • Benchmark rates by industry
  • A performance tier template you can deploy immediately
Register Free72 spots remaining
Fraud & Compliance 45 min July 23, 2026 · 11:00 AM ET

Affiliate Fraud: Catch It Before It Compounds

Walk through the five most common fraud patterns - self-referrals, coupon stuffing, click farms, fake signups, and refund loops - and the exact HeldSway settings that catch each one before payout.

  • A fraud prevention checklist you can implement the same day
  • Recommended attribution window settings by industry
  • A payout review process that takes under 15 minutes per cycle
Register Free91 spots remaining
Growth Strategy 60 min + Q&A August 6, 2026 · 2:00 PM ET

Scaling from 10 to 500 Affiliates

What actually changes - and what does not - as your program grows. Covers recruitment channels, affiliate segmentation, performance tiers, white-label portals, and multi-seat team workflows at scale.

  • A tiered affiliate management framework for growing programs
  • Segmentation criteria for VIP vs. standard partners
  • A white-label checklist for professional programs
Register Free108 spots remaining

On-Demand · Watch Anytime

Missed a session? Everything's recorded.

Every past HeldSway webinar is here, free and without a gate. No email required to watch - though registering gives you access to the Q&A transcript and session resources.

Platform Walkthrough 38 min

HeldSway Product Tour - Full Platform Walkthrough

Dashboard overview · Affiliate onboarding · Commission setup · Payout scheduling · Fraud filters · Analytics

Watch Recording
E-Commerce 52 min

Affiliate Attribution for E-Commerce: Coupon Codes, First-Party Tracking & Refund Handling

First-party vs. third-party tracking · Safari ITP · Coupon setup in Shopify · Refund reversal automation

Watch Recording
SaaS 47 min

SaaS Affiliate Programs: Recurring Commissions on Stripe and Paddle

Subscription event streams · Recurring vs. lifetime vs. capped commissions · Trial-to-paid attribution · MRR per affiliate

Watch Recording
Payouts 41 min

Automate Your Affiliate Payouts: PayPal, ACH, Taxes & 1099s

Setting payout schedules · Minimum thresholds · W9/W8 collection · 1099 preparation · Full audit trails

Watch Recording
Growth 55 min

Scaling from 10 to 500 Affiliates - What Changes and What Does Not

Recruitment channels · Affiliate segmentation · Performance tiers · White-label portal · Multi-seat workflows

Watch Recording

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Our webinar calendar is built around the questions we actually get from users. If there's a topic you'd like covered, let us know and we'll schedule it.

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New webinars announced in our monthly newsletter - affiliate playbooks, product updates, and upcoming sessions. One email a month. No noise.

Ready to put it into practice

Everything from our webinars is hands-on inside HeldSway.

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