For influencer programs
Track the podcast read, the YouTube drop, and the link click — all in one place.
Influencer programs live or die on coupon attribution and clean payouts. HeldSway issues a unique code per creator, syncs it into your checkout, and pays out via PayPal Mass Pay to 200+ countries — all on a portal branded as yours, not ours.
- Per-creator unique codes
- Mass PayPal · 200+ countries
- Click + code tie-break rules
Sound familiar?
Influencer attribution is the messy part.
Hosts read codes, not links
Podcast hosts say "use code SARAH at checkout" — there is no clickable link, so click-tracking has nothing to credit.
Generic codes leak everywhere
You hand out one "INFLUENCER10" code, screenshot it on Reddit, and now 80% of redemptions credit nobody specific.
International creators are expensive
Wire fees eat the first $30 of every payout. Half your creators ghost after their first $20 wire ate $25 in fees.
Talent agencies need their cut
Creator A is repped by Agency X — Agency X gets 10% of A's commission. Most platforms can't model this without a custom export.
How HeldSway helps
Influencer programs without the operational debt.
Per-creator unique codes
Auto-mint memorable codes (SARAH10, MIKE15) and sync into Shopify, Woo, or Stripe checkout. Each redemption credits the right creator.
Click + code tie-break
When both signals fire (creator linked AND used the code), HeldSway picks the winner via configurable rules (last-touch, first-touch, coupon-priority).
PayPal Mass Pay payouts
Pay 1–10,000 creators in a single API call. PayPal handles the FX, the receiver email, and the receipt. Reaches 200+ countries.
Talent agency support
Set per-creator overrides — "Creator A: 15% to A, 10% of A's earnings goes to Agency X". Modeled in the rule engine, paid in the same run.
Code stuffing detection
Blocks coupon-extension fraud — when the code is applied at checkout without a matching creator click, HeldSway flags it for review.
Branded creator portal
Creators log into partners.yourbrand.com and never see "HeldSway". Their stats, their pending payouts, their tax forms — all in your colors.
A typical influencer program setup
From sign-and-launch to first attributed redemption.
- 01
Onboard the creator
Send them a single signup URL. They enter their PayPal email, sign the W9 / W8, and grab their personal coupon code in 90 seconds.
- 02
Code goes live in checkout
HeldSway syncs the code into Shopify / Woo / Stripe automatically. Creator can drop it in their next podcast, video, or post immediately.
- 03
Attribution + payout flow
Customer redeems at checkout → HeldSway captures the event → commission accrues → next monthly Mass Pay batch sends the creator their cut.
Built on these features
The features that make this work.
Run an influencer program that scales past 50 creators.
30-day free trial. Coupon attribution and PayPal payouts on every plan, including Nano.