HeldSway

Coupon & promo code tracking

Attribute sales without a click.

Influencers do not link — they say "use code SARAH at checkout." HeldSway issues a unique coupon code per affiliate, watches your store for redemptions, and credits the right partner automatically.

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  • Auto-generated unique codes
  • Shopify / Woo / Stripe sync
  • Stuffing-resistant

Why this matters

Click-only tracking misses your most valuable channels.

  • Podcast and YouTube hosts read out a code — there is no clickable link, so click-tracking has nothing to credit.
  • Multi-channel customers click once and convert with the code three days later — your platform can't resolve which signal wins.
  • Affiliates start sharing the same generic 10%-off code, and you cannot tell who actually drove which sale.
  • "Coupon stuffing" sites at checkout claim attribution they never earned, eating your margin without delivering customers.

How it works in HeldSway

A coupon system that doubles as an attribution layer.

Auto-generated unique codes

HeldSway mints a memorable code per affiliate (SARAH10, MIKE15) and syncs it into your Shopify, WooCommerce, or Stripe coupon system automatically.

Native platform sync

Codes live where checkout already lives — your existing storefront discount logic. No custom checkout, no awkward "enter code" moment.

Click + code tie-break

When both a click and a code are present, HeldSway uses configurable rules to decide who wins (last-touch, first-touch, or coupon-priority).

Stuffing-resistant

Detects when a code is applied without a matching click within the attribution window — the classic coupon-extension fraud pattern.

Per-code performance

See clicks, redemptions, average order value, and refund rate by code. Find which influencer's audience actually buys vs. just listens.

Bulk CSV management

Import 500 codes for an influencer launch, deactivate codes when a partner leaves, expire codes by date. Bulk operations, not 500 manual clicks.

How it works

From "use code SARAH" to attributed revenue.

  1. 01

    Connect your store

    One-click integration with Shopify, WooCommerce, or Stripe. HeldSway gets permission to create and sync coupon codes — that's it.

  2. 02

    Issue codes per affiliate

    Auto-generate or hand-pick. Codes appear in the affiliate's portal automatically — they can start using them in their next post or episode.

  3. 03

    Watch attribution flow

    When a customer redeems a code at checkout, HeldSway captures the event, applies the right commission rule, and credits the affiliate within seconds.

More from HeldSway

Track the influencer drop, not just the link click.

Run a free trial, mint a unique code for one affiliate, and see the redemption flow end-to-end in your own checkout.

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